Case Study1: Market Research
Client:
A leading provider of lead-acid battery in China.
Project Objectives:
To analyze the overall market conditions of all segments and competitor intelligence.
To identify potential opportunities.
To offer strategy and recommendation to help develop the market.
Methodology:
Secondary research (10%)
Year Books
Government publications
Key Competitors’ Annual Reports
Primary research (90%)
Interviews with main providers.
Interviews with experts from design institutes, associates, NDRC and environmental organizations.
Deliverables:
Based on the thorough research from both demand side and supply side, solutions on how to catch the potential opportunities, approach and develop the screened specific market with the client’s advantages are figured out.